New homes in Isleham for East Cambs local plan

Objectives

MPC was appointed to work with Bloor Homes on their site in Isleham in East Cambridgeshire in April 2016. Initially, we supported the promotion of the site into the Local Plan, working with stakeholders to build a case for development on the site.

Strategy

Once this promotion had been successful, we worked with Bloor Homes to engage with the community and with political stakeholders on an outline application for up to 125 homes.

The site was controversial and there were a number of stakeholders with conflicting views. MPC advised on the PR and communications for the site throughout, influencing all disciplines, and ensuring that messaging on the project was consistent.

Result

The site finally came to committee on 1st August 2018. The application was unanimously approved, with even the ward member voting in favour. Bloor Homes were specifically praised at committee by members for the positive and constructive engagement which had taken place.

 

Case studiesJess Pickett