Heads of the Valleys wind farm, Wales
MPC were recruited to increase levels of active support for a scheme which was facing strong opposition from a small number of local residents.
MPC sought to achieve motivate the silent majority into active support by approaching groups such as sports clubs and community amenities which aimed to help improve job prospects and service provision in the area; emphasising the scope for local job creation from construction, security and maintenance of the site.
Over the two years that the scheme was promoted, MPC cultivated the image of the wind farm as beneficial to the local community. This enabled a strong rapport to develop between the developer and local residents.