Carefully targeted political liaison to achieve consensus on infrastructure delivery mechanism

 

Meeting Place Communications was appointed by a consortium of two leading housebuilders to manage a complex programme of political and community stakeholder engagement on plans to regenerate a former Ministry of Defence site in Bath.

 


Key services:


Objectives:

The redevelopment of the site with a housing-led scheme had broad political support from the local authority. However, a number of contentious issues were still to be determined throughout the planning process and MPC was appointed to manage these issues

 

strategy:

MPC conducted extensive community, political and stakeholder engagement in order to understand and manage the wide range of aspirations for the site, including the delivery of a new primary school.

In order to deliver these aspirations without compromising the development potential of the site, MPC entered into in-depth discussions with members and officers of the Bath and North East Somerset Council.

 

Result:

Detailed discussions between MPC and the Council Leader sparked internal discussion between council members regarding the delivery of the primary school. These talks resulted in the establishment of a delivery mechanism and the agreement of Section 106 funding.

The developer consortium is now on-site and construction of the new homes and primary school is expected to be complete by mid-2018.

Until the appointment of [MPC], this project was floundering in attempting to improve the overall public image of the development and also local opinion which was having a considerable negative impact on our sales and letting strategy. Since their appointment, they have worked tirelessly to develop an innovative, imaginative multimedia campaign in a cost effective manner that has, in no small part, changed the development’s fortunes and has led to tangible economic results. I have absolutely no hesitation in recommending using them and would question why you wouldn’t!
— Client Representative, Investec